Facebook is underrated as an advertising

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So, for example, to track a lead submission event, you'll need to add the event code
If you own an e-commerce website or other business-to-consumer business, you can't afford not to advertise on Facebook: The social media platform drove 60% of social shopping sessions in 2013.

Unfortunately, platform. With so many different ad types and targeting options, it can be difficult to know where to start, and due to the high number of impressions your ads will receive in a short period of time, mistakes can be costly.

However, there is one ad type that not all marketers are home owner data familiar with, which is very easy to use and converts very well: Custom and Lookalike Audience Ads.

Lookalike campaigns will have a higher CTR (click-through rate) 9 out of 10 times. This is very important for Facebook advertising, as a good click-through rate for ads in the right bar is 0.04%.