Thought to Purchase
Posted: Sat Apr 19, 2025 3:37 am
Find More Customers Like Your Best
Use a segment of your loyal, high-converting, and high-LTV customers to create lookalike audiences and let Facebook find users similar to them. Facebook considers around a million characteristics to determine which users might be your next batch of top-performing customers, so trust the algorithm to reach a whole new group of people who are likely to be interested in your product/service.
Now that you have some ideas on how to use your customer data on Facebook, the next step is to think about the best way to manage these segments. Time and security are crucial. You need to ensure that if a customer moves from one segment to another, this activity syncs seamlessly with your Facebook Custom cash app data Audiences. Likewise, you don't want to waste time and risk exposing personally identifiable information by manually downloading and re-uploading CSV files every time a segment changes. That's where Driftrock's "Flow" product comes in. Flow syncs your custom audience seed constantly, up to every three hours, eliminating the need for a physical process to update your custom audiences. It's also much more secure, making your lookalike audiences better and more robust.There you have it.
Your CRM is a cash cow, and those customers are more valuable and connected than ever. Extend your campaigns to social channels to engage them and guide them through a buying journey through automated segments. Once they're in your "best customers" segment, use Facebook lookalikes to acquire more valuable customers—a complete and engaging 360-degree marketing loop!
Use a segment of your loyal, high-converting, and high-LTV customers to create lookalike audiences and let Facebook find users similar to them. Facebook considers around a million characteristics to determine which users might be your next batch of top-performing customers, so trust the algorithm to reach a whole new group of people who are likely to be interested in your product/service.
Now that you have some ideas on how to use your customer data on Facebook, the next step is to think about the best way to manage these segments. Time and security are crucial. You need to ensure that if a customer moves from one segment to another, this activity syncs seamlessly with your Facebook Custom cash app data Audiences. Likewise, you don't want to waste time and risk exposing personally identifiable information by manually downloading and re-uploading CSV files every time a segment changes. That's where Driftrock's "Flow" product comes in. Flow syncs your custom audience seed constantly, up to every three hours, eliminating the need for a physical process to update your custom audiences. It's also much more secure, making your lookalike audiences better and more robust.There you have it.
Your CRM is a cash cow, and those customers are more valuable and connected than ever. Extend your campaigns to social channels to engage them and guide them through a buying journey through automated segments. Once they're in your "best customers" segment, use Facebook lookalikes to acquire more valuable customers—a complete and engaging 360-degree marketing loop!