Restructure your funnel
Posted: Thu Apr 17, 2025 9:35 am
Lifecycle marketing is the foundation upon which everything we do at Driftrock is built. Here we detail what makes up the 3 pillars of lifecycle marketing, and how to change the way you view your sales and lead funnel.
1.
Lifecycle marketing isn't just about thinking of a funnel with a top and bottom, but about seeing it as a complete cycle. Imagine your perfect customer: they don't move through your funnel once and disappear after a single purchase, but rather they return again and again. The customer must enter the cycle, and you must nurture them until they purchase repeatedly. With lifecycle marketing set up this way, you'll be able to create brand evangelists.
It's also about treating the entire customer lifecycle as a self-feeding circle, rather than a funnel.
The connection through which we close the lifecycle loop is usa student data by synchronizing audiences from your CRM to social media. These audiences can be used to create new prospecting audiences of people who resemble your segments (i.e., lookalikes). They are powerful in the sense that you are using your highest-quality seed data to find and generate new audiences. There is no better seed audience than your own customers. Period.
These lookalike audiences are then used in lead generation, creating a self-feeding lifecycle.
Lifecycle marketing also transcends marketing channels. Treat your marketing team as a whole, not as silos of brand, direct response, CRM, website, etc. Linking these areas allows you to reach every part of their lifecycle across multiple platforms with consistent and relevant messaging.
2. Provide value
Provide real value throughout the entire customer lifecycle, whether it's top-of-funnel content or bottom-of-funnel promo codes. While your goal may be sales or signups, you shouldn't expect something for nothing. That's why it's important to build a relationship with your customers. Share information, eBooks, product previews, blog posts, newsletters—anything that provides value to your customers.
It can take up to seven contacts with a customer before converting them to a sale. Therefore, a well-structured content marketing campaign will allow you to nurture your leads throughout the lifecycle.
1.
Lifecycle marketing isn't just about thinking of a funnel with a top and bottom, but about seeing it as a complete cycle. Imagine your perfect customer: they don't move through your funnel once and disappear after a single purchase, but rather they return again and again. The customer must enter the cycle, and you must nurture them until they purchase repeatedly. With lifecycle marketing set up this way, you'll be able to create brand evangelists.
It's also about treating the entire customer lifecycle as a self-feeding circle, rather than a funnel.
The connection through which we close the lifecycle loop is usa student data by synchronizing audiences from your CRM to social media. These audiences can be used to create new prospecting audiences of people who resemble your segments (i.e., lookalikes). They are powerful in the sense that you are using your highest-quality seed data to find and generate new audiences. There is no better seed audience than your own customers. Period.
These lookalike audiences are then used in lead generation, creating a self-feeding lifecycle.
Lifecycle marketing also transcends marketing channels. Treat your marketing team as a whole, not as silos of brand, direct response, CRM, website, etc. Linking these areas allows you to reach every part of their lifecycle across multiple platforms with consistent and relevant messaging.
2. Provide value
Provide real value throughout the entire customer lifecycle, whether it's top-of-funnel content or bottom-of-funnel promo codes. While your goal may be sales or signups, you shouldn't expect something for nothing. That's why it's important to build a relationship with your customers. Share information, eBooks, product previews, blog posts, newsletters—anything that provides value to your customers.
It can take up to seven contacts with a customer before converting them to a sale. Therefore, a well-structured content marketing campaign will allow you to nurture your leads throughout the lifecycle.