How can you capitalize
Posted: Thu Apr 17, 2025 8:50 am
Including great options to avoid discount offer incentives
If you're in B2C, whether it's e-commerce, SaaS, or a brick-and-mortar store, birthdays are a great opportunity to activate customers. It's a special time in your customers' lives that comes once a year, and offering them a deal, gift, or some other exciting benefit can help you realize benefits in both brand recognition and revenue for your business.
A few strategic ideas immediately come to mind:
Reactivate old customers with a birthday offer.
Attract new customers with a birthday offer for those whose birthdays are this week or this month.
Target website visitors whose birthdays are this week or this chinese malaysia data month with a special offer.
Acquire new customers by prospecting those whose friends have upcoming birthdays.
Here's a direct example from my work at Ladder.io, a technology and growth services company based in New York and London. For one of my e-commerce clients in the UK luxury clothing sector, I noticed an interesting insight from our search engine marketing campaigns. It turned out that a large portion of the converting search intent was focused on gifts.
Searches around "gifts for [men, women, professions]," "gifts that are [fill in the blank]," etc. saw higher conversion rates than direct product- or category-based searches.
If you're in B2C, whether it's e-commerce, SaaS, or a brick-and-mortar store, birthdays are a great opportunity to activate customers. It's a special time in your customers' lives that comes once a year, and offering them a deal, gift, or some other exciting benefit can help you realize benefits in both brand recognition and revenue for your business.
A few strategic ideas immediately come to mind:
Reactivate old customers with a birthday offer.
Attract new customers with a birthday offer for those whose birthdays are this week or this month.
Target website visitors whose birthdays are this week or this chinese malaysia data month with a special offer.
Acquire new customers by prospecting those whose friends have upcoming birthdays.
Here's a direct example from my work at Ladder.io, a technology and growth services company based in New York and London. For one of my e-commerce clients in the UK luxury clothing sector, I noticed an interesting insight from our search engine marketing campaigns. It turned out that a large portion of the converting search intent was focused on gifts.
Searches around "gifts for [men, women, professions]," "gifts that are [fill in the blank]," etc. saw higher conversion rates than direct product- or category-based searches.