Low cost SMS, an illegal communication solution

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First of all, it is important to understand what the term "low cost SMS" actually means . It simply refers to a messaging service offered by third-party providers at prices significantly lower than those of traditional telecommunications operators. This may seem like a bargain to you, but this type of SMS is not legal .

Indeed, it should be noted that the MMAF ( Mobile Marketing Association France ) condemned this practice in April 2014 by sharing a warning and explanatory note.


Unlike so-called "premium" SMS , which go through routes approved by operators, sending low-cost SMS involves purchasing SIM cards normally dedicated to individuals . This is a method that is prohibited today and operators block these numbers once they are identified.

Also, these providers use poor quality SMS routes that are not authorized by contact number list mobile operators, called "grey" routes . These consist of going through other countries to send your SMS instead of seeing directly with the national networks concerned, which also explains the lower prices .

The false advantages of low cost SMS
Some people will tell you that you save money with low-cost SMS thanks to significantly lower prices. While this may seem true at first glance, don't forget your long-term strategy : you risk losing budget. Be aware that by choosing this practice, you cannot clean your databases and, for example, delete invalid numbers or numbers that are no longer assigned . You will therefore be likely to send SMS messages that will never be received without being able to identify the numbers to no longer contact .

You can also be told that low cost SMS offers a quality service but this is not true . We can see this in the SMS routes used , which can be random , temporary or even modified without you being able to do anything about it. The deliverability of your messages will therefore never be optimal .

Finally, you should not count on low-cost SMS for fast delivery and wide reach . It is common to encounter several problems when you send your SMS such as variable delivery times. This can therefore lead to an unexpected delay , which can be a problem for some of your messages. They can also be lost and never arrive at your recipients or even be detected as spam by operators and blocked.

Fortunately, all these constraints only concern low-cost SMS ! And rest assured, there are many advantages to so-called "premium" professional SMS, you will not regret having invested in this channel for your communication !