Use a price anchor tactic
California digital agency Bedrock Markets uses a " price anchor " tactic to increase the perceived value of a free audit. Their $795 Mega Audit acts as a price anchor, increasing the value of the other options, especially the free option! Using a pricing table also helps compare features and promotes the agency's subscription-based service:
Add a main menu button that leads to a Site Audit landing page
Creating a separate "Site Audit" landing page is useful if you plan to generate traffic from other channels skype database like email, social media, or PPC. The Canadian digital agency WebMarketers has a "Free Site Audit" button in the top right corner of its main menu that leads to its customized SEO audit landing page:
WebMarketers
The Atlanta-based digital agency, LYFE Marketing , also implemented a separate landing page focused on the [call to action].