A correlation, or connection, was demonstrated in all these studies and experiments, but that doesn't mean direct causation. It's simply impossible to truly prove whether the social signals came before or after the positive ranking. A correlation is to be expected, because successful social media posts will offer added value in terms of content, which is why they should automatically perform well in the rankings.
So, there's no direct evidence that social signals make a significant difference in nurse database rankings. It won't be easy to prove it, so we can only speculate.
Are social signals still good for SEO?
Although there's no clear causality here, we know that social signals can have an impact on SEO. And not just indirectly, but also directly. We'd like to list the most important benefits for you here. The fact is, however, that every company should invest in social media marketing – even if their primary interest is simply a good ranking in search results.
Correlation and causality
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