This could result in search engine penalties.
Since Google tends to truncate long descriptions, keep your meta description between 150-160 characters to ensure it displays in full in search results.
Also highlight any unique selling points or special offers, such as “ Free Shipping ,” “ Free Consultation ,” or “ Exclusive Online Offers ,” to make your homepage stand out from the competition.
Make sure the "description" sounds natural and appealing to pique the interest of botim database potential visitors.
Add content to the homepage
"People-oriented" content optimized for your "target keyword" brings relevant visitors to your "homepage".
You should add informative, concise, and intent-specific content that will educate your visitors. Write in the first person and use an active voice to create a direct and engaging experience.
Your homepage content should demonstrate experience, expertise, authority, and trustworthiness (EEAT) through elements such as case studies, customer testimonials, company awards, [company experience], people behind the company, their [expertise], etc.
Make sure the content is "original" and "fresh" and clearly stands out as "superior" compared to your "competitors".
Examples of meta descriptions
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