Website analysis

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Your goals should align with your overall marketing strategy and business objectives.

For example, if your goal is to increase website traffic, your report should focus on metrics such as "organic sessions," "referral traffic," and "page views."

If you're running a paid advertising campaign, your goal might be to generate leads , instagram database and your report should highlight cost per lead (CPL), conversion rates, and return on ad spend (ROAS).

Clearly outlining objectives at the beginning of your marketing report helps stakeholders understand the purpose behind the data and ensures everyone is on the same page when it comes to evaluating performance.


Analytics are at the core of any marketing report, providing the data needed to measure performance and make informed decisions.