What is development marketing?

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What is an email drip campaign?
A drip email campaign is a series of emails you send to a segment of your email subscribers over a set period of time. For example, you might send six emails every Monday for six weeks.

In an email drip campaign, your goal is to build something. In other words, you nurture your prospects toward an action you want them to take.

This could be attending an upcoming webinar, purchasing your product on its launch date, subscribing to your membership site, or starting a free trial of your SaaS subscription.

You could also have 10 email drip campaigns running simultaneously to different email list segments. One drip could be sent to your top-of-funnel prospects who are just getting to know your business, while another is sent to people who have purchased more than three of your products.

Feel free to segment your email list as much as you like. This helps you target your audience with the right message at the right time.

Back to sending email drip campaigns. What you need to engineer database know is that you are "sending" information to your subscribers in short emails.

What is development marketing?
Development marketing focuses on building and maintaining relationships with potential customers.

How to do it?

With nurture marketing, brands can guide prospects through the sales funnel by providing personalized, valuable content that addresses their needs and pain points.

Development marketing helps brands build trust with prospects over time.

The goal is converting prospects into loyal customers and improving long-term engagement and retention.