If you are looking to boost your sales, you are probably wondering how to attract customers on social media , since these platforms have proven to have excellent performance in growing all types of businesses.
According to data from Spotio :
4 out of 10 representatives have closed 2 to 5 deals thanks to social networks .
63.4% of sales reps who use social selling report an increase in their company's revenue , compared to only 41.2% of salespeople who don't use social media.
Therefore, on this occasion we will review:
How to attract customers on social media?
The best phrases to attract clients on social media
How to attract customers on social media?
Learning how to attract customers on social media is not about learning a set formula, but rather a trial and error process that you must constantly review to stay ahead of the needs of customers who use these platforms.
However, there are a number of proven steps that can help you achieve better results on social media. Here are some of them!
1. Build a consistent brand
It is very important that you are very clear about your company's mission, vision and values . Also, you should know what style, tone and voice you will use in all the messages that your client receives through social networks and that these are consistent with the information received through other communication channels.
According to a study published by Forbes , presenting a brand consistently across all platforms can increase revenue by up to 23%.
Therefore, you should ensure that the way you display your brand on your website is consistent with what you reflect on social media.
2. Know your audience and personalize their experience
Knowing your target audience perfectly well is the preamble to determining how to attract customers on social networks , since this information will serve as a guide to know how to address your customers, as well as the choice of phrases to attract customers on social networks.
What do you need to know?
What problem are you trying to solve?
Age range
Devices you use
Preferred social networks;
Socioeconomic level;
Degree of education;
Hobbies;
etc
Social media statistics;
Market research;
Satisfaction surveys;
Customer Service Team Experience;
Information collected by CRM;
etc
All of this data will allow you to personalize your messages to the point of adapting them to your audience or segments so that they resemble as closely as possible the way they express themselves.
Retail Touchpoints reported human resources managers email database that 73% of people prefer brands that personalize the shopping experience. Additionally, according to one study , 86% of consumers prefer an authentic and honest brand personality on social media —which is important to build and reflect on your social channels without it seeming forced or inconsistent with your products or services.
You may be interested in: How to define an ideal client to sell more?
3. Create valuable content
The content you share with your audience will be vital to generating sympathy and interest in your brand and, subsequently, the need to purchase your product or service.