Examples of Amazon Welcome Series Email Campaigns

[Jahangir655]

Ikea's welcome email exudes warmth and personality. It mentions the "IKEA family" and invites you to join. There's a short paragraph with information about the company, but everything else is for the subscriber.

We especially like the last sentence: "Are you ready to be inspired?" This email isn't about selling products. It's about making you feel safe, valued, and wanted.

Amazon
Examples of Amazon Welcome Series Email Campaigns

We really like Amazon's welcome email, and it's no surprise that amazon database this company does it right. Unlike Ikea's email, this one is more educational. We have the stack of branded boxes, which reflects the Amazon brand as a whole, and a list of things you can do now that you're signed up.

It's also personalized, which is a big plus in our opinion. The best email marketing campaign examples mention the subscriber's name at least once, such as in the subject line or body content.

Squarespace
Email Campaign Examples from the Squarespace Welcome Series

We're big fans of Squarespace's welcome email because of its minimalist design. The subscriber has just signed up for a two-week free trial, so Squarespace gets straight to the point. It gives subscribers the information they need to get started.

The last part is the best part. "We're here to help." There's a link to the support desk and photos of people—either stock images or actual Squarespace customer service professionals. Either way, it's a nice touch.