An Analysis of the Samsung Galaxy S5 Marketing Campaign

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At the end of February, one of the fiercest campaigns in terms of media exposure was launched: the Samsung Galaxy S5 was presented, a new mobile model that still has no release date. Here is an analysis of some of the strongest points of its content strategy.


Unboxing fever at the idyllic Samsung Galaxy S5 #Unpacked convention
When a product becomes coveted, at the dawn of the highest hype, unboxing videos have become increasingly sought after. And in the face of increasingly ruthlessly fanciful advertising, a more “real” evaluation of the object in question is new york realtors email list always welcome.

[Tweet “Creating a relationship of credibility with the user is more valuable than showing colored mirrors”]

Creating a relationship of credibility with the user  is sometimes more valuable than showing colored mirrors that are easily broken. Your audience will always want to know what material the product is made of, if it is fragile, if the buttons are easy to press, if the color is what they imagined, among others.

The unboxing was picked up by Samsung and the word was slightly changed as a way of presenting the brand new mobile phone in no uncertain terms. The presentation was held in front of everyone in Barcelona on February 24th. An object full of splendour and prone to being photographed, with the astute gaze of the royal eye.



The use of Hashtags
One way to reinforce the promotion of the above strategy is the correct use of Hashtags. In February alone, Samsung Galaxy S5 dedicated itself to filling Social Media with the word “Unpacked”, so that no doubt can cloud the meaning of the concept.

Watch everything you need to know about the #GALAXYS5 , #Gear2   #GearFit . https://t.co/6UC8PF1l8q pic.twitter.com/Fab71Ua3ii  (@SamsungMobile) March 17, 2014
 Source: Twitter

[Tweet “One way to reinforce the promotion of the strategy is the correct use of #Hashtags”]


Not only did she decide to use this word for the promotion, but she also chose #GearFit and #Gear2. Both refer to modern wristwatches, which not only have a wide variety of applications, but are also capable of helping you stay fit.

The major advances in technology are picked up and repeated several times on social media, not only by manufacturers and the specialist press but also by eager fans.

Events and their Mirror in Social Networks
If there's one thing that characterizes all mega tech companies, it's their presence at different events. Samsung Galaxy S5 managed to get into different places, starting with Paris Fashion Week.