Payment for conversions in Yandex.Direct

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Paying for conversions in Yandex.Direct is an option for setting up the strategy of the Conversion Optimization tool (which, according to Yandex developers, will distribute the advertising budget more effectively) to work “automatically”.

Payment for conversions in Yandex.Direct

Paying for conversions can significantly singapore mobile number reduce your advertising budget.

To switch to this payment method, you can use the auto-strategy of the Conversion Optimization tool. If the advertising customer adheres to this option, he pays only for conversions, without taking into account clicks and impressions. Conversion can be any task from Yandex.Metrica, and the advertising customer decides how much money he is ready to invest in it.

Yandex algorithms work to provide the highest number of conversions, while maintaining the average price and weekly budget within the specified parameters.

This form of calculation is used both in YAN and Yandex.Direct. It can be connected for:

dynamic ads;

text and graphic messages;

smart banners.

What you need to remember :

Correct setup of key goals and Counter from Yandex.Metrica.

For the required amount of data, there should be at least 10 conversions per seven days per campaign. Per month, this value should be at least 50, and preferably more than 100.

Your weekly budget should be enough to pay for 20 conversions.

The required balance on the account must be at least three tCPA (i.e. not less than the sum of three target conversions) or 5,000 rubles. If the amount is less, the remaining money will go to pay for conversions that have already been completed.

The attribution window is 21 days. The advertising customer does not pay for the conversion that occurs on the 22nd day after the click.

Setting up payment for conversions in Yandex.Direct
If you have an advertising campaign in Yandex.Direct, you need to click on the auto-strategy "Conversion optimization" and activate the "Payment for conversions" function.

Setting up payment for conversions in Yandex.Direct

If you are developing a new campaign, you need to select "Target actions on the site". Then write :

goal (when it is reached, the money will be debited automatically);

the price you would like for conversions;

weekly budget - the amount you are willing to invest in it;

attribution model . The default settings are set to the last transition from Yandex.Direct (you can read about other attribution models in the help for this service).

Yandex.Direct tries in every way to simplify the work of the advertising customer, advising possible goals and prices for conversions. To choose a model of payment for conversion, you must first set goals, for which there is enough information. You can find out in more detail which of them are optimal in the campaign settings. After you set the goal, the system will give recommendations on which one is better to use.