How to apply good practices in branded content

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Branded Content: Examples
 

We show you examples of good practices in branded content,  which is taking center stage among the online marketing strategies chosen by companies. It is a content strategy with which we seek to entertain the consumer and in which our brand comes into play as part of the experience we offer. An action with which we seek to attract the consumer and not push them towards the purchase of our products; in short, a less intrusive and more personalized way.

There are different ways to generate content marketing strategies for our brands, and in new opportunity mailing list this article we will talk about some good practices in branded content:


1. Originality
One of the points that we must follow in good practices in branded content is to seek originality in our actions ,  that is, to differentiate ourselves from what our competition has offered so far. This is the case of the book Marketo Big Marketing Activity Coloring book , created by Jason Miller. A work with electronic edition and in paper format, which allows coloring while offering valuable information for marketing experts .

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Another case that we could include among the examples of this type of strategies is that of Red Bull , a brand that always goes above and beyond in its actions, trying to differentiate itself from the competition.



 

2. Involve the consumer
When creating a strategy that seeks to apply good practices in branded content, it is important to try to involve the consumer , since in this way they will feel part of the experience. An example of this type of Branded Content is the Deja View video of the Infiniti Q50. A video that shows an adventure lived with their new car and that links to an interactive strategy, since, after watching the video, it offers a text code with which you can open an interactive adventure, our own adventure.

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3. Focus on our target audience
When we know who our target audience is, we can offer them a story aimed at their specific interests and make them the protagonist of the story. As an example, we can use the case of the Branded Content strategy carried out by Dove , with its action Dove Real Beauty Sketches , a video with more than 62 million views on YouTube. It talks about true beauty, moving away from the canons of fashion and getting closer to real women, those who really consume their products.