In fact, any professional approach to social media goes through this fundamental process that can be done both upstream (before moving on to the implementation of a social strategy), and during the implementation phase of the strategy itself, to keep track of the results achieved.
In this article we focus on the second aspect to understand how to interpret the data and measure the achievement of the objectives set.
If instead you want to know danish mobile number how to create a Social Media Strategy step by step, you can read the article “Social Media Strategy: what it is and how to create it (+ examples)”.
We've mentioned it, but not enough yet.
In fact, carrying out Social Media Analytics is not only important to achieve SMART objectives, but it is equally essential to optimize content and work on some important metrics for social media, such as engagement .
In addition to the points seen above, carrying out Social Media Analytics can also be useful for:
monitor engagement and how people interact with content ;
analyze competitors and compare their results with yours;
optimize the social strategy to ensure that it is consistent with the target;
analyze content performance.