Your site must be optimized for such users

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Spend time on advertising. If, when opening a page, you encounter a banner that covers all the content, and it cannot be closed or you have to pay for a subscription, then there is a 99.99% chance that you will leave the resource and not return to it. Everything should be in moderation, advertising banners should harmoniously fit into the content and not distract users from searching for the necessary information. Work on internal links.

In order for the guest to get the maximum amount kazakhstan cell phone number list of useful information, it is necessary to work on the system of internal links. For example, you can carefully scatter them throughout the text, and then the user, reading one article, will go to another, and so on. Work on page loading speed. Few people want to wait patiently for a page to load when they can go back to search and find a page that opens quickly. Working on page loading speed is a huge topic that won't fit here, but follow these general tips: choose your DNS and hosting provider wisely; use a quality CDN; use compression algorithm; Optimize images and videos on your page; to load scripts use sync or defer; Work with HTTPS protocols in combination with HTTP/2, ServerPush, optimized resource prioritization and TLS 1.

3. Interact more with users. To do this, you should have a feedback form where users can write to you and ask questions of interest. In addition, you can independently collect statistics and study user behavior on your site. Heat map reports, which show the most bottlenecks on the resource, look especially interesting. Very useful programs for working with such reports are Hotjar or Smartlook. The reports from them look like this. Improving Bounce Rate Improving Bounce Rate Conclusion Don't get hung up on the bounce rate, because there are others besides it.