How to know the number of visits to a website
Posted: Sat Feb 22, 2025 9:30 am
Most websites have one or more associated objectives, whether they are commercial, service provision or simply information presentation. In any case, to evaluate whether we are succeeding or not in meeting these goals we need information .
One of the most basic pieces of information to know about a website is the number of visitors , whether it is your own project or a competitor's website . The volume of visitors can be a starting point for analysis to find out how a website is working.
But how can we know the number of visits to a website? There are several web analytics tools that allow us to extract this information and many other data. We can mainly work with two types: our own and external . Let's analyze the options that each one offers us.
Own web analytics tools
These types of utilities are usually installed in the source code of our website and collect information every time a person (or robot) visits it. This allows us to know with a high degree of accuracy how many visits a website has received, as well philippines telegram data as other indicators such as the bounce rate or even the origin of the users.
The most common are Google Analytics and, to a lesser extent, Adobe Analytics . In both cases, after adding the tracking code to the website, we will have access to a control panel where we can consult all the information about a website .
They have a number of advantages over external tools, which we will see below, such as greater reliability or restricted access to data. On the other hand, they have the disadvantage that until we install the tracking script, we will not start collecting data .
External web analytics tools
The most common cases in which we will consult external web analytics sources to find out the number of visits to a website are the analysis of the competition and when we have forgotten to add our own tool to our own project.
External web analytics tools automatically collect data from millions of active websites. Their main drawback is that they cannot have real and accurate information on the number of visits , so they apply sampling and statistical calculations to determine said volume. On the plus side, even if we have not activated any type of tracking on our website, the external tools will carry out their work automatically, so we will usually have access to a complete historical data.
Some of the most commonly used external tools to track visits to a website are:
Knowing the number of visits to a website , whether your own or a competitor's, is one of the first steps in analysing it and beginning to evaluate its performance. If you have any further questions about web analytics or would like help with your own project, you can send us your questions.
One of the most basic pieces of information to know about a website is the number of visitors , whether it is your own project or a competitor's website . The volume of visitors can be a starting point for analysis to find out how a website is working.
But how can we know the number of visits to a website? There are several web analytics tools that allow us to extract this information and many other data. We can mainly work with two types: our own and external . Let's analyze the options that each one offers us.
Own web analytics tools
These types of utilities are usually installed in the source code of our website and collect information every time a person (or robot) visits it. This allows us to know with a high degree of accuracy how many visits a website has received, as well philippines telegram data as other indicators such as the bounce rate or even the origin of the users.
The most common are Google Analytics and, to a lesser extent, Adobe Analytics . In both cases, after adding the tracking code to the website, we will have access to a control panel where we can consult all the information about a website .
They have a number of advantages over external tools, which we will see below, such as greater reliability or restricted access to data. On the other hand, they have the disadvantage that until we install the tracking script, we will not start collecting data .
External web analytics tools
The most common cases in which we will consult external web analytics sources to find out the number of visits to a website are the analysis of the competition and when we have forgotten to add our own tool to our own project.
External web analytics tools automatically collect data from millions of active websites. Their main drawback is that they cannot have real and accurate information on the number of visits , so they apply sampling and statistical calculations to determine said volume. On the plus side, even if we have not activated any type of tracking on our website, the external tools will carry out their work automatically, so we will usually have access to a complete historical data.
Some of the most commonly used external tools to track visits to a website are:
Knowing the number of visits to a website , whether your own or a competitor's, is one of the first steps in analysing it and beginning to evaluate its performance. If you have any further questions about web analytics or would like help with your own project, you can send us your questions.