title;
lead paragraph – a few sentences that help the user understand whether the material is interesting to him;
call to action – results, which most often contain links for transition, requests to subscribe to the channel, etc.
According to statistics, reading an article by a Zen user takes about 2 minutes, but this time may vary depending on the topic. Advertising pays only for those publications that are scrolled to the end or those materials that people spent more than 30 seconds on.
Posts. In essence, this is a shortened format that can be expanded uganda cell phone number list and read directly in the feed if desired. A post would be appropriate for telling about new company events: promotions, sales, product arrivals, various events, etc. In this format, you can use up to 1,500 characters, 10 images and links. Content from other social networks is perfect for posts, which makes it possible to use Zen for the first time without complications.
Video. Here, a detailed story about the offered product or service is often used, its review from all sides. On Zen, videos in the feed are played automatically, their orientation can be vertical, horizontal or square, and the duration is from 5 seconds to 3 hours. Short format (up to 2 minutes long) is shown in full screen mode, mainly on smartphones. You can also post videos from other platforms (VK, YouTube, TikTok, etc.) on Zen.
Free promotion on Zen
Free channel promotion in Zen is possible with the help of several tools.
SEO optimization. Here we are talking about activities aimed at raising the channel's rating positions and bringing it to the top. To do this, you need to:
produce quality content that resonates with popular queries on Wordstat;
use key phrases in materials, including in titles, articles themselves, descriptions of videos, which will allow the information to be indexed by