Anti-crisis – needed to correct the consequences of an external or internal crisis: from data hacking or scandal to financial problems.
PR tools
Public relations is a general concept. From it, several specific areas of PR activity can be distinguished.
Creation of expert materials. For example, partner articles about the company's area of work. Thus, IT brands regularly publish materials on the thematic Internet portal "Habr".
Press releases . The company publishes its news in the press, telling about product development, changes in direction, new points – everything that is important for the reputation and development of the brand.
Research . Another type of content. This could be a scientific study, for jiangsu cell phone number list example, from a medical company, or marketing analytics, or simply interesting information, such as “the most common gifts for March 8th.”
Social media management . SMM can be partially called a direction of PR: it also deals with creating an image and communicating with the audience.
Events . Not cheap, but an effective and efficient way to attract users offline.
Sponsorship . Usually needed to express values. For example, a company can sponsor environmental projects as part of "green PR".
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Stages of a PR campaign
They are similar to the stages of most marketing strategies.
Grigory Zagrebelny , Analytics Business Unit Director Ingate , told how to turn analytics into a single decision-making tool, as well as figure out how to properly optimize the entire process.
You will also learn:
how to automate the collection, processing and storage of data;
methodology of analysis;
What is changing now in marketing and business analytics with the introduction of neural networks.