approximate size of the target audience;
Posted: Sat Feb 22, 2025 9:13 am
Pay per 1000 views. The settings for CPM or CPC models (depending on the goal and type of ad) are opened if you turn off auto-selection. In the case of pay per 1000 views, a slider will appear: it displays the selected price. You can move it, thereby increasing or decreasing the cost. Initially, the recommended price is set: it is calculated based on the type of campaign, type of ad, target audience and niche. By the way, cost limits also vary depending on the type of ad. Advertising in the side of the desktop version of VK is much cheaper than stories.
Pay per click. The CPC model is set up in much the same way as the previous one. First, you need to disable auto-selection. Then a slider will appear where you can select the price. The only fundamental difference is the cost: here it also depends on where the ad leads. If you are promoting a VK group, the price will not be the same as when targeting a website. The geographic factor is also important: for some countries, the cost is higher.
Forecast. After setting the cost of advertising in VK, a window exit cell phone number list appears where brief information about forecasts for the campaign is collected. It will indicate:
reach – in hard numbers and as a percentage of the audience size;
approximate number of impressions;
the budget required to implement the campaign.
The numbers are specified in the range format: from the minimum value to the maximum. The period for which they are shown can be changed: day, week or month. If the forecast does not suit you, you can change the advertising parameters: price, type or restrictions. Options with manual settings are considered suitable for experienced users. The following principle is often chosen: set the price below the recommended one, and then look at the clickability. For those ads where it is higher, you can increase the cost.
Budget optimization. For campaigns with different types of ads, there is a "Budget optimization" option. It helps to evenly distribute the allocated funds across all promotion areas, so that at first the ads have approximately the same number of impressions. Then more money is given to advertising with a higher click-through rate, and therefore, efficiency. This is convenient, but the algorithm will learn during the first few days: during this time, it may not spend money optimally.
Pay per click. The CPC model is set up in much the same way as the previous one. First, you need to disable auto-selection. Then a slider will appear where you can select the price. The only fundamental difference is the cost: here it also depends on where the ad leads. If you are promoting a VK group, the price will not be the same as when targeting a website. The geographic factor is also important: for some countries, the cost is higher.
Forecast. After setting the cost of advertising in VK, a window exit cell phone number list appears where brief information about forecasts for the campaign is collected. It will indicate:
reach – in hard numbers and as a percentage of the audience size;
approximate number of impressions;
the budget required to implement the campaign.
The numbers are specified in the range format: from the minimum value to the maximum. The period for which they are shown can be changed: day, week or month. If the forecast does not suit you, you can change the advertising parameters: price, type or restrictions. Options with manual settings are considered suitable for experienced users. The following principle is often chosen: set the price below the recommended one, and then look at the clickability. For those ads where it is higher, you can increase the cost.
Budget optimization. For campaigns with different types of ads, there is a "Budget optimization" option. It helps to evenly distribute the allocated funds across all promotion areas, so that at first the ads have approximately the same number of impressions. Then more money is given to advertising with a higher click-through rate, and therefore, efficiency. This is convenient, but the algorithm will learn during the first few days: during this time, it may not spend money optimally.