publication format (study the interests of the target audience);
payment model (rely on the set promotion goal; if you need to stir up interest in a product or service, choose “coverage”);
campaign period;
CRM.
Also set a couple of limits that will prevent you from exceeding your funding goal:
maximum budget;
Specify targeting. These settings define your target tongliao cell phone number list audience, i.e. the categories of users who will see ads in the feed. Specify the following criteria:
floor;
age;
the device from which a potential client can log in;
geography of impressions.
More subtle settings are in the "Optimization" block. Here you can also find and use ready-made segments (Yandex.Audience service). It is also allowed to download data from CRM and Yandex.Metrica. After creating a segment, you need to wait a few hours until the information undergoes system processing. The platform itself recommends collecting at least 1000 users in one segment.
Launch the promotion. Click the "Create" button. Agree to the offer for the provision of paid services. Wait until your ad passes the moderation of the platform. The ads will be launched on the day specified in the settings, but only if there is the required amount on the balance.
Useful tips for effective advertising on Zen
Here are some current recommendations to ensure that your campaign money is not wasted: