Zen 3 New product. Simply put, the target audience is not yet aware that a new brand has entered the market. And advertising on Yandex.Zen will help the company correctly convey information about its product, tell what it is, why it is needed and how to use it. Moreover, this will be done as unobtrusively and natively as possible. Here is a clear example. If the product is innovative (say, a VR film), then promoting it without first justifying the meaning will be very difficult. And informational articles and advertising user experience on Zen will tell the potential consumer why he should take advantage of this offer. This platform can be great for the following market areas:
furniture;
finance;
pharmaceuticals;
present;
real estate;
education;
electronics;
household appliances;
repair and construction.
Complex product. These are goods and services that ireland cell phone number list cannot be promoted through short contacts with the target audience. In this case, advertising on Zen will help hold the attention of a potential buyer much longer than a targeted or contextual option. After all, ads are published here in the form of personal stories and blogs. According to the service's official statistics, the average user spends at least 40 minutes a day on Yandex.Zen. And during this time, you can justify the benefits of even the most difficult to understand and perceive product. That is, people here are already set up to spend a certain amount of time getting to know the content. Consequently, you can promote a business on Zen, even one that belongs to the luxury segment of the market, for example, a car subscription (it can easily be confused with a car sharing offer, and publications will help the target audience understand the key differences).
Who may not find advertising in Zen suitable?
The approach to promoting any product should be individual, taking into account the needs of the target audience and the nuances of a particular company. There are several areas that should not be invested in advertising on this site, as it is unlikely to yield a positive result: