Although SEO evolves periodically , there are some bases and foundations that have remained stable since the beginning of this discipline. We usually classify the positioning actions and strategies that we can carry out into On-page SEO and Off-page SEO, depending on their scope of action.
In addition, depending on the type of website we need to optimize, we will work in more depth on some factors and review the basics in others. For example, on a corporate website without dynamic content, we should focus on getting links; while on an e-commerce site with a wide catalog, technical SEO should be carefully considered.
Today we will focus on a type of portal that has proliferated in recent years and how we can optimize it for search engine positioning. Let's talk about SEO for web directories .
SEO optimization for directories
Although we usually link the role of directories to getting links for a website within its SEO strategy, the fact is that the directories themselves have also had to work on their optimization as part of their path to success.
This type of website is based on a defined structure , but its content is generally fed by uae telegram data users and companies that add their profiles to it.
For this reason, technical On-page SEO plays a very important role in directories.
Some of the main SEO variables and actions that we should take into account if we want to launch a directory are:
Preliminary study : before creating a directory, we must carry out a study on its viability. In addition to taking into account aspects such as competition or demand, we must analyse what queries are made on Google and other search engines related to our sector.
Definition of information architecture : based on the data collected in the previous point, we can define how to organize our directory. From deciding which categories we create to organize the files or profiles, to specifying cross-navigation and filters (for example, geographic location), to defining the depth of the links for each content.
Prioritise indexing : there has been a lot of talk about concepts such as the “crawl budget” in recent months. When our directory starts to work and we generate thousands and thousands of pages, we must be very careful about the indexing priority of our content or the Google crawler will not give weight to the pages that are really relevant. The use of the “meta robots” tag with the value “no-index” and, to a lesser extent, the “canonical” tag will help us to indicate to the bot which pages it should not include in its index, with URLs with parameters generated by filters or pagination being common cases.