Designing a logo may seem like something quick and easy, in fact some clients try to save money by making their company logo themselves instead of hiring a professional designer, however, making a good quality logo has its difficulties. In this opportunity we will show you how to create a logo step by step from scratch and we will see some tricks to achieve an appropriate result.
Before going into the subject you should understand that a good logo reflects the values of the brand through the use of shapes, colors and fonts. Its objective is to inspire confidence and recognition and helps the company to stand out from the competition.
And it must be completely legible , simplicity helps general managers mailing list it to be easily recognizable and memorable. Overloaded or complex designs are more difficult to assimilate. It must be scalable, highly reproducible, distinguishable and unique, and cause a time in which it remains and is perceptible in each era.
These are the steps for creating your logo:
1# BRIEFNG
The brief or briefing is the beginning of everything, it is the strategic starting point to prepare any action in online marketing. You will need it to know the needs of your client, to determine clear and measurable objectives, to decide on which platforms they will have a presence or to design a content strategy. Get these questions right, Who am I? What do I do? What do I want to achieve? ...
2 # OBSEDE YOUR COMPETITION
You will know and differentiate yourself from every detail if you manage to master this step !!
3# SKETCH
It's time to talk about the sketch of our website, it is an essential step in the design of this, since the design of a website must be treated not only as something that has to be done so that it does not look ugly, it is the reflection of the creativity of its author, you have to consider that it is "a kind of art" it is not comparable to a painting, but it is something unique and yours, which must bear your signature, I am going to talk about the two types of sketches that I use, they are not a standard nor is it mandatory to do both but it has always worked very well for me to do it this way.
4# DIGITALIZATION
Once we are clear about the message we want to send and we have successfully captured the concept in the sketches, we can move on to digitize it in a vector design program, the most used in the sector is Abobe Illustrator but there are others such as Corel Draw or Inkscape that will serve you just as well.
5# AN APPROPRIATE TYPOGRAPHY
The signature of your logo is also important! Make sure you use a font that is consistent with your brand:
If you want to convey modernity or simplicity, choose a Sans Serif font.
If you are going for a more classic and robust style, choose a Serif font.
Look at the different brands on the street. A law firm is a formal and classic company, so it will be more likely to use a serif font.
5# COLORS
There are many factors that denote the quality of a logo: dimensions, contrast, colors ... but to simplify, we are going to recount the most important things to take into account. COLORS are the magic and life of it, so do not get hung up on other details when living in colors has been the best innovation.