Facebook Shops: The Great Unknown

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According to the BBVA 4th Wave Social Media Observatory , the existence of Facebook stores is still largely unknown in 2012. Despite the fact that 34.29% of Spaniards are Facebook users, only 40% are aware of the existence of Facebook stores . When the use of Facebook stores is analyzed, the figures drop dramatically, with only 1 in 20 users admitting to having purchased from an online Facebook store.

The main reason for the low use of online Facebook stores is due to the perception of privacy gaps in the social network, the low visibility of them on Facebook pages and the fact that there is no perceived economic advantage in purchases saudi arabia telegram data compared to traditional online stores. In conclusion, Facebook is still not perceived in Spain as a suitable place for making a purchase by the majority of users.

Google Shopping has been a reality in the Spanish market for a few months now. Until now it has gone more or less unnoticed

, but its inclusion in the left column of the Google search engine has begun to attract the attention of users. Google Shopping is not a store in itself as some might think. It is a product indexer with a certain similarity in design to Google Images, in which you can search for a product, filter by price, store, whether you want free shipping, etc. You can view all the products, compare products by price, and finally, click on the product you are interested in to end up linked to the online store where it is sold. In other words, you do not buy directly from Google but from the online store that offers the product. This last statement is valid only for Spain, since in the United States and other countries it works differently. It should not be forgotten that Google Shopping in Spain is still in beta phase.