What makes this possible?
Posted: Sat Feb 22, 2025 5:09 am
Programmatic advertising is a form of computerized advertising, which applies to the online advertising sector , that is, advertising on the web.
Simply put, it is a technological platform that connects buyers ( advertisers or advertising agencies) with sellers ( publishers or advertising space concessionaires).
This mechanism not only connects oman cell phone number list supply and demand, but also optimizes the exchange and increases the efficiency of advertising campaigns.
The availability of very detailed data on user behavior.
Thanks to profiling cookies and tracking pixels installed on the destination sites, the platform is able to offer a very well-defined audience (target) in terms of characteristics and behaviors.
Advertisers and advertising agencies are responsible for describing the target they want to reach with their advertising campaign , in terms of demographic and behavioral characteristics. The platform is responsible for finding the correspondence between the buyer's target and the advertising spaces offered by sellers, thus optimizing the meeting between supply and demand.
The assignment of spaces usually occurs with a real time bidding system , that is, real time auctions. This system adopts a cost calculation based on impressions, that is, on the number of times an advert appears on the monitor or display of users, while they are browsing the pages of a site.
Simply put, it is a technological platform that connects buyers ( advertisers or advertising agencies) with sellers ( publishers or advertising space concessionaires).
This mechanism not only connects oman cell phone number list supply and demand, but also optimizes the exchange and increases the efficiency of advertising campaigns.
The availability of very detailed data on user behavior.
Thanks to profiling cookies and tracking pixels installed on the destination sites, the platform is able to offer a very well-defined audience (target) in terms of characteristics and behaviors.
Advertisers and advertising agencies are responsible for describing the target they want to reach with their advertising campaign , in terms of demographic and behavioral characteristics. The platform is responsible for finding the correspondence between the buyer's target and the advertising spaces offered by sellers, thus optimizing the meeting between supply and demand.
The assignment of spaces usually occurs with a real time bidding system , that is, real time auctions. This system adopts a cost calculation based on impressions, that is, on the number of times an advert appears on the monitor or display of users, while they are browsing the pages of a site.