The need to take the pulse of the market
Posted: Sat Dec 21, 2024 3:58 am
its speed and its changes tells us that there will be no Industrial Marketing Strategy that will transform anything over time if the Industrial clients are not known.
So, how do you listen to and talk to your customers? Only at trade israel telephone directory shows? Only through your sales network? Not enough to have a successful Industrial Marketing strategy.
Building value propositions with immersive dynamics with clients (events, training, visits to industrial plants , etc.), B2B communities, Big Data, co-creation projects, prescription projects, etc. are essential when building a customer voice system adapted to the industrial environment.
In BtrueB 's specific methodology , we never begin an Industrial Marketing Strategy development project without personally interviewing our clients' customers using the Buyer Persona method .
So, how do you listen to and talk to your customers? Only at trade israel telephone directory shows? Only through your sales network? Not enough to have a successful Industrial Marketing strategy.
Building value propositions with immersive dynamics with clients (events, training, visits to industrial plants , etc.), B2B communities, Big Data, co-creation projects, prescription projects, etc. are essential when building a customer voice system adapted to the industrial environment.
In BtrueB 's specific methodology , we never begin an Industrial Marketing Strategy development project without personally interviewing our clients' customers using the Buyer Persona method .