Marketplaces do we plan

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And this requires special research. WHAT DECISIONS DO BRANDS NEED TO MAKE TO DEFINE THEIR MARKETPLACE STRATEGY: Which marketplaces are suitable for our brand? We want to be represented on a general marketplace (like Amazon, Kaspi) or a specialized one (Lamoda, Otto) Will we sell through marketplaces only to wholesalers or only to end customers? How many marketplaces will we work with? Are we ready to provide logistics for the delivery of goods ordered through marketplaces and for accepting returns?

When do we expect to enter marketplaces and what sales volumes latvia cell phone number list throughto reach? Do we work only with local marketplaces or do we want to enter markets in other countries through marketplaces?In today's marketplace, where the range of goods and services is so wide that it can satisfy the taste of almost any buyer, it is more important than ever to understand your potential client.


Consumer behavior is the basis of any business strategy. Global events and trends over the past few years have significantly impacted key factors that determine consumer behavior: economic fluctuations and technological innovations. The ongoing financial instability and the huge impact that the pandemic has had on offline businesses are creating new trends in consumer behavior, which we will examine in this article using Kazakhstan and other countries as an example. According to McKinsey, % of CEOs consider consumer behavior research to be the foundation for successful business.