video content
Did you know that 45% of people watch videos for more than an hour a day ? Some even say they watch online videos while watching TV.
But let's let the statistics speak for themselves:
Since its founding, YouTube has morocco cell phone number list undergone exponential growth: according to the channel's data, over 2 billion users access the platform every month ;
Google says that 50% of people between 18 and 34 stop what they are doing to go watch the new video of their favorite YouTuber;
An even more interesting piece of data, also provided by Google, attests that almost 50% of users search for a video of a store before visiting it;
This trend also applies to online stores. According to research by Unbounce, videos on landing pages increase conversions by 86% compared to those without them.
Video content is a sea of opportunities and lately it is even increasing its success .
You own a smartphone, right?
So you too have in your hands technologically advanced tools to create top-quality videos.
The Benefits of Video Content
Since this is an ever-expanding market, let's start by talking about the benefits to consider when talking about videos:
They are easy to create;
They catch attention;
They engage the user;
They are richer;
They are memorable.
Let's see all the advantages in detail.
They are easy to create
Let's start with the benefit we mentioned earlier. Many people today can afford a good smartphone to shoot their own videos, it would have been much more difficult to do so with the old cameras of the past.
Just as it is easy to access the equipment, it is also easy to access the editing software , which is now available in application stores.
Thanks to today's technologies we can say with certainty that it is easier to make a good short video than to write a blog post.