Branded hashtag
These are created ad hoc by a company or brand to promote products, events or campaigns. They do not necessarily have to contain the name of the brand. Let's think, for example, of the very famous #justdoit (it is not necessary to say the name of the company that created it) or #shareacoke. and encourages the creation czech republic phone numbers of user-generated content (#justdoit has more than 20.7 million published contents)
Community hashtag
These are used to group together content and people who belong to a specific community (e.g., #momlife) or who identify with a specific topic or movement (e.g., #notoneless or #metoo).
Yes, but then, which and how many hashtags should we use?
Each post allows up to 30 hashtags , but that doesn't mean you need to use all of them. Using only popular hashtags can make it difficult to stand out among millions of similar posts, while relying exclusively on niche hashtags would have the same effect: if no one is searching for that word, how will they find you and your content?
There is no magic formula for the perfect number of hashtags to use in each post. The key is to find the right balance between popularity, relevance, and uniqueness . And the only way to do that? Experiment until you find the perfect combination .
A piece of advice: better to have a few, but good and relevant ones.