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It can be a white paper, a guide, an online tool, or a consultation. Its role is to attract the attention of prospects and give them a reason to engage. By integrating lead magnets into your lead generation funnel , you can significantly increase the number of potential customers you can subsequently convert. The first stage of the funnel involves awareness . This is where visitors first encounter your content.


Lead magnets should be highly engaging and address a lithuania cell phone number list pressing need or pain point of your target audience. For example, a guide on optimizing lead response time may pique the interest of many marketers. The second stage, called consideration , is where prospects begin to evaluate the solutions offered. They have downloaded your lead magnet and discovered useful information. follow-ups are essential at this stage. You can offer additional content, case studies, or testimonials to build interest and trust.