Let's start with the first candidate for the title of the best method of Internet promotion - contextual advertising . This is the display of relevant ads based on user requests or their recent actions. The most popular platforms for placing CR in RuNet are Yandex and Google. Work with them is carried out through the Yandex.Direct and Google.AdWords services , respectively.
Contextual advertising is a method that allows you to get results here and now. You do not need to set up the content of the site, bring the texts to perfection with the content of a certain number of keys, etc. All you need to do is create the most conversion resource so that each of its elements sells, and then set up and launch contextual advertising.
After the first hours of work, high-quality ads will bring you clients. And the more relevant the site content is, the greater the chances of turning a visitor into a buyer. In the case of context, you will pay only for japan cell phone number list clicks. The impressions themselves do not require payment. Contextual advertising will bring clients as long as there are funds on your balance.
Advantages:
Instant results. No need to wait for months, as in SEO, for example. Applications will start coming in during the first days of use.
Quickly edit ads that take effect immediately.
The main thing is to know what exactly your potential customers enter in the search.
Possibility to set up geographic and time targeting.
Payment is made only for clicks. Knowing the cost per click for each of the ads, you can more accurately predict advertising costs and returns.
Detailed statistics of results. Using Metrica or Analytics, you can find out various indicators for each ad: number of visits, time spent on the site, viewing depth, bounces, and much more.
Flaws:
Once your account runs out of money, the impressions will stop.
In some niches, the price per click can simply go through the roof due to very high competition.
High level of competition, which in most cases does not allow advertising for high-frequency queries.
In other words, contextual advertising is a great way to promote young sites that search engines don't trust yet. These are short-term investments.