what customers value (criticize) it for;
are there any economic indicators that deserve high praise (criticism);
which definitely helps (hinders) the company to grow.
It is important to use the right, meaningful criteria for evaluation. If we talk about comparison with competitors, then we can compare:
financial indicators (for example, according to open financial statements, using online business verification services);
breadth of assortment;
market shares occupied.
O (opportunities)
Free niches in the market – against the backdrop of the departure of foreign brands.
The growing online sales channel is a global trend.
Tax incentives – adopted by regional authorities.
Opportunities in SWOT analysis are factors that must operate over a germany cell phone number list long period of time. Short-term conditions cannot be considered full-fledged opportunities.
T (threats)
Dependence on imported raw materials – few domestic suppliers.
The lack of qualified personnel is a problem that is relevant for the entire market.
Competition from cheap manufacturing from Asian countries – they also want to take the place of Western firms.
Factors for categories O and T can be:
global – related to exchange rates, sanctions, the conclusion or termination of international agreements, etc.;
formed at the level of a country, region, city – tightening or loosening requirements for activities, the emergence or closure of significant infrastructure facilities (roads, communication lines).
Factors S, W, O, T in their pure form are usually uninformative. Practical benefit will come from comparing them with each other in logical connections. This is what conducting a SWOT analysis of an enterprise consists of.