Instagram is one of the most useful social platforms for businesses. Its visual nature makes it perfect for promoting products and services and that is why it has become a space that every business must take into account in its digital marketing strategy. However, it is always important to use the social network carefully and professionally and that is why it is advisable to apply the following 10 tips:
Create an account for your company: take advantage of all general managers email list the benefits that the social network offers you. One of them is the double check mark for being a registered trademark.
Create a strategy for brand management on Instagram: you need to fully understand what you intend to do on the social network (branding, SEO, increasing traffic, sales) and what the strategies will be to achieve those goals. Analyze them before you start posting.
Post on other social networks: Link your profiles on other platforms to your Instagram account and post content on other spaces such as Twitter and Facebook.
Consistent line of communication: define what you convey and how you convey it. Use the same filter and make sure that each image you publish maintains the same essence. The idea is that your followers will easily recognize your posts.
Blog posts: Embed your posts on your company's blog. This will help you gain relevance and gain more followers.
Differentiate your photos: add some identifier to your photos, images, infographics and videos. This way, if your posts are shared, your brand will reach much further.
Exclusive promotions: offer exclusive promotions with codes and discounts for your users. A way to increase your followers and not just likes.
Share if you've been tagged: Share the posts you've been mentioned or tagged in. The benefit will be wonderful. It's also a good way to show that users are loyal to your brand and that you appreciate your followers.
Create custom hashtags: Generate your own hashtag and encourage your followers to use it. This is one of the most effective methods for brand positioning.
Show the inside of the company: show yourself as you are. It is important to humanize the brand by showing employees in their work environment. Take real images that describe the reality of the organization and its work dynamics.
Take advantage of the competitive advantages that this social network undou