How major brands join the metaverse
Posted: Thu Feb 20, 2025 5:21 am
Horizon Worlds
Roblox
Fortnite
Decentraland
The Sandbox
Axie Infinity
lluvium
Virbela
Each one has its own nuances, so remember to explore to argentina phone number data best understand how to incorporate your brand.
Now that you have access to a list of metaverse platforms, let’s go over a few brand examples to help inspire your own campaigns:
Miller Lite
Each year football fans grab some cold ones while watching the Super Bowl. In February 2022, Miller Lite became the first-ever brand bar to join the metaverse. Meta Lite Bar was hosted on Decentraland and even aired the brand’s Super Bowl ad. The virtual tavern offered 21+ patrons interactive games, a photo booth and more. The beer brand also gave users the chance to win $500 cash to stock their fridges before the Big Game.
More recently, Miller Lite collaborated with international superstar J Balvin to launch a new physical merch line entitled BodegaWear. The clothing line is an exclusive streetwear collection inspired by the bodega scene. All of the proceeds will be donated to Accion Opportunity Fund, a non-profit dedicated to providing resources to Latinx business owners.
Roblox
Fortnite
Decentraland
The Sandbox
Axie Infinity
lluvium
Virbela
Each one has its own nuances, so remember to explore to argentina phone number data best understand how to incorporate your brand.
Now that you have access to a list of metaverse platforms, let’s go over a few brand examples to help inspire your own campaigns:
Miller Lite
Each year football fans grab some cold ones while watching the Super Bowl. In February 2022, Miller Lite became the first-ever brand bar to join the metaverse. Meta Lite Bar was hosted on Decentraland and even aired the brand’s Super Bowl ad. The virtual tavern offered 21+ patrons interactive games, a photo booth and more. The beer brand also gave users the chance to win $500 cash to stock their fridges before the Big Game.
More recently, Miller Lite collaborated with international superstar J Balvin to launch a new physical merch line entitled BodegaWear. The clothing line is an exclusive streetwear collection inspired by the bodega scene. All of the proceeds will be donated to Accion Opportunity Fund, a non-profit dedicated to providing resources to Latinx business owners.