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Keep your friends close and social insights closer

Posted: Thu Feb 20, 2025 4:16 am
by shaownhasan
A screenshot of a Tweet from Brex that reads: Capture invoices automatically. Route to the right approvers. Pay via your preferred source. Close the books faster. An image of a customer quote is attached to the Tweet, where the customer praises Brex for the breadth of their capabilities.

And attentively responds to incoming customer queries on social.

A screenshot of a Tweet exchange between Brex indonesia mobile database and their customer. In the exchange, the customer surfaces a pain point, and Brex responds with a blog article that helps provide a solution.

With a social media management tool, you can empower your team to create consistent and compliant brand experiences that level-up to your organization’s goals. A tool like Sprout enables you to elevate customer care experiences, find authentic ways to engage your audience, streamline your posting strategy and make more strategic decisions with analytics solutions.

Especially in highly regulated industries, it’s easy to see social as a threat rather than an opportunity. But the right social media management partners can help your company see around the corner of a crisis and future-proof your strategy long-term. Rather than get caught up in a downward spiral, build consumer confidence and boost brand awareness on social.

Looking for more insight into how you can build a compelling social presence? Checkout these social media tips for banks and financial institutions to help you maximize performance and minimize risk.