Every six months may have been enough in the past, but now, consumer preferences can change instantly. Commissioning a five-figure biannual brand reputation survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale.
You deserve real-time insights, unfiltered audience opinions and speedy results. It may seem like asking for too much but trust me, you’re worth it. Plus, social insights can give you everything you got from your brand survey and more.
If you’re wondering whether it’s the right time to say malaysia mobile database goodbye, keep reading. We’re making the case for moving on to bigger and better things.
Brand surveys measure how an audience thinks and feels about a brand. These surveys are designed to gauge overall brand health and perception with specific audiences. For example, if you seek insights on how your brand stacks up against its competitors, you’d probably survey prospects and customers. Alternatively, if you’re trying to understand how your brand resonates as an employer, surveying your colleagues would provide stronger insights.
Survey questions can vary based on your goals. Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand:
Cognitive: Questions that assess what audiences associate with your brand. For example, people might associate Apple with “minimalism” or “innovation.”
Emotional: