Focus on showing the value of your product or service. Consumers can spot a sales pitch from a mile away. A crash course in the features your app offers may not resonate as well as a customer-focused video that illustrates the value of your product. A tutorial video demonstrating a new hair styling tool or makeup brush may convert someone faster than a product photo. Use the power of storytelling to convert consumers into customers.
For example, in the Tweet below, Solo Stove shares a tutorial for strawberry shortcakes using their Pi Pizza Oven. Even though the product was designed to bake pizzas, a video like this illustrates an alternative use case that might grab the eye of consumers with a sweet tooth.
Solo Stove Tweet featuring a tutorial video for strawberry india mobile database shortcakes.
2. Record in high resolution
TikTok data shows that videos shot at 720p resolution or higher saw a massive 312% lift in conversion compared to lower resolution videos. Most smartphones can shoot at 720p or higher, but quality can get distorted when editing or sending files. Always follow best practices for file management and exporting, including:
Share large video files via a cloud-sharing service like Dropbox or WeTransfer.
Adjust export settings (or, better yet use a editing preset) to maintain quality before uploading to your platform of choice.
For faster exporting and file sharing, avoid using or opening other applications/windows.
Always back up your video files using a cloud-sharing service and/or external hard drive.