Offer Solutions

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Individuals, regardless of their industry or role, crave solutions to the challenges in front of them, so getting to know those challenges is imperative.

Once you've taken the time to understand the challenges of your target, provide content including whitepapers, blogs (find out how to start one), and eBooks that provide useful insights and ultimately drive engagement.

6. Measure & Mold
Once your account-based management strategy is in full swin cell phone number lists g, it's vital to measure all your marketing activity relating to your target accounts.

Take time to learn which channels and what content yields the best results and adapt your campaign accordingly to ensure you're placing your resources into the right strategies.

7. Automate processes
Automation can make managing tasks much easier for your employees. Look at automation marketing technologies or tools that can help speed up and optimize processes.

For example, a Customer Relationship Management (CRM) system can be an invaluable tool for keeping track of communications and helping share valuable information. Or setting up email workflows can help you to nurture and track the engagement of key prospects in a tailored funnel.