How many ads should I have in one ad group?

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You should aim to have 2-3 ads per ad group. Now that responsive search ads are the only type of search ad you can create, fewer ads can get you further. And as I mentioned above, you want to avoid having just one ad per keyword group. You’ll want to try different variations to see what works best. For example, you could have two ads targeting a keyword group related to tax preparation software – one ad with negative sentiment and one with positive sentiment.

Ad group name: As with the campaign and account macedonia phone number data levels, name your ad groups in whatever way makes the most sense to you. Again, the names of your assets are not a performance factor. Ads: If it's an ad group, you can choose: What your audience will see. Ad group bid: Depending on your bidding strategy and campaign type, you can set a maximum CPC bid at the ad group level.

Keywords: Applies to search, display, or video only, and indicates either the types of queries you want to appear for (search) or the type of content you want to appear with them (display and video). Ad group status: In this case, the ad group is paused, enabled, or deleted.
Here and elsewhere: Ad extensions, audiences, contextual targeting, negatives, ad group type, ad rotation, ad group URL options, labels, automated rules.