How does it work in practice?
Posted: Wed Feb 19, 2025 8:44 am
Google will identify and target those who are not your previous customers using first-party signals, Google Ads PPC conversion data , and its own internal automatic detection . Google doesn’t guarantee that you won’t need to remarket from now on . (You most likely will.) Instead, it will try to find those users who are not your customers.
Note: The system will use the signals above, but it will not exclude users who search for your brand using branded terms. To block these searches, you will need to contact a Google representative who kuwait phone number data can manually enter negative terms into your campaigns. This change may come quite soon, as a Google spokesperson confirmed that the team is working on a tool to review negative keywords at the account level for brand safety purposes.
Google still recommends waiting 4-6 weeks after activating a peak performance campaign to evaluate results, so it's still necessary to dedicate the patience and time required for these customer acquisition campaigns to succeed.
Note: The system will use the signals above, but it will not exclude users who search for your brand using branded terms. To block these searches, you will need to contact a Google representative who kuwait phone number data can manually enter negative terms into your campaigns. This change may come quite soon, as a Google spokesperson confirmed that the team is working on a tool to review negative keywords at the account level for brand safety purposes.
Google still recommends waiting 4-6 weeks after activating a peak performance campaign to evaluate results, so it's still necessary to dedicate the patience and time required for these customer acquisition campaigns to succeed.