What to do when faced with these SEO myths?

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The key is not whether to debunk the myth, but how to debunk the myth,” said Ryan Jones, vice president, SEO at Razorfish.

“You have to let the client know. It’s possible that the myth may have been good advice or a common theory years ago and they just don’t have the latest information,” Jones said. “Maybe they kenya phone number data hired the wrong SEO consultant in the past. You don’t want to make them feel guilty about it, but you want to give them the right advice going forward. Just do it gently and sensitively.

Corey Morris, director of strategy at Voltage, said it's important to be kind when addressing any myths or misunderstandings when a client or contact has misleading information about how SEO works. “Take an educational approach,” Morris said. “By focusing on the broader aspects of how Google works, what it rewards, and why things are (or aren’t) included, I can find common ground with clients.”

Kevin Rowe, VP of Product and Strategy at PureLinq, has a standardized approach that involves a three-question litmus test for assessing risk against goals and prioritizing.