By discrediting the image and identity of your business, you are destroying your credibility and good reputation, something that probably took you years to build.
On the contrary, respecting your prospective and existing customers is the only way to earn their respect and trust.
We usually get what we put out.
Here, of course, I must note that the goal of all professionals is not to offer the best quality.
There are businesses whose product is cheap, shoddy and fast.
Even there, the way they present themselves and advertise is proportional to the audience they are addressing and their goals.
Let's say, we are talking about the tasteless advertisements of a large chain that claims to sell cheaply.
But, that is exactly the message they want to convey, that they sell cheap products at low prices! And they succeed with the corresponding advertising campaign!
A common secret among marketing professionals is that it’s often more about who georgia mobile database you are than what you do.
If you introduce yourself the wrong way, you’re missing out on the opportunity to demonstrate how great your work is.
My goal is not to scare you or discourage you, although I’m sure many of you have started to take a hard look at the way you present your work, trying to figure out what could be sabotaging it.
After all, it takes a lot more than a well-designed space or a perfectly designed sign or website to make a professional or business successful.
How much do you exploit your silent assistant?
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