Best practices for responsive search ad copy

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To fully understand this strategy, you should make sure you are familiar with RSA best practices. Below are the most important ones: Don't use the bare minimum. Use at least 8-10 of the 15 headlines and at least three of the four available descriptions.

Don't put keywords in every headline. At least three of your headlines should be non-keyword focused (i.e. share a feature, benefit, or call to action). Pin headlines sparingly. Too much restriction can limit Google's ability to maximize your ad combinations and performance.

Vary your headline length. This will allow Google to honduras phone number data show ads with two or three headlines, so don't use all 30 characters for all headlines.
5 steps to writing great responsive search ads Below are the categories that we would suggest including in RSA texts.

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Advantage over competitors : Watch without ads, no registration required Calls to action: Get free access today, check out the YouTube channel, subscribe to YouTube Write as many headlines as you can think of that fit into these categories. If there are other categories that make sense for your particular industry, add those as well.