When to use Google Ads Performance Max

[samiaseo222]

The biggest question many people have about Performance Max is whether it should replace their existing PPC campaigns and be the sole source of performance in their account. The quick answer is no. Performance Max is best used as a complement to your existing PPC ads . And because it’s a goal-based campaign type, it’s best used when you have specific conversion goals (conversion goals are a relatively new feature as of November 2021), such as driving online sales or generating leads) and when you’re not limited by which channel your ads appear on.

This campaign type is also best for advertisers who:

They don't have the time or resources to optimize for every channel.
They find it challenging to finland phone number data optimize different types of campaigns for one location.
They don't have a big budget, but they want to take advantage of all the possibilities of Google Ads.
They have an unlimited budget and want to reach new, unexpected customer segments.

They want to explore new geographic markets.
Advantages and disadvantages of Performance Max service
The superficial goal here — to make advertising on Google networks easier and more accessible — is appealing to first-time users who aren’t fully familiar with how to run Google Ads and are overwhelmed by the number of options available. So does it work, and if so, does it work better than the alternative? Let’s go over some of the pros and cons of Performance Max campaigns .