Some of the key points that were already known in previous years are consolidated and others emerge that must be considered for 2018 and the following years.
AMP: Implementing AMP (Accelerated Mobile Pages) on a website allows you to generate a lightweight version that loads much faster on smartphones and tablets.
Voice searches: This feature is becoming more and general contractors email list more popular. It is important to take advantage of this trend by using keywords that are synonymous, just as a user would do when speaking through a mobile device.
Link building: getting quality inbound links makes the domain gain authority. It is also important to develop an internal link strategy that increases the duration of the link.
Featured snippets : are those highlighted fragments that Google extracts from your website. For the search engine giant to recognize them as such, they must respond in a summarized, clear and concise way to the query that the user has to make.
AI: The so-called virtual search assistants and the RankBrain algorithm itself are artificial intelligence systems that learn from the searches carried out by Internet users.
Mobile First Index: Starting in 2018, Google will implement a new indexing mechanism where mobile versions of websites will be given priority. This reality will be the final blow to pages that are not 100% responsive.
Https: having a security certificate will be a very important SEO factor. If a website does not have this tool, Google will display an uncomfortable message warning that the page is not secure.
Dense Content: Google will begin to value more concrete content more positively, offering content in a more direct way to the user.
Video content: Including videos, both as main and complementary content, will be a key factor in SEO for 2018.
Visual content: Another of the most important trends for 2018 is image and infographic searches.
User experience: usability and user experience is an SEO factor that is becoming more and more important every year. Clean designs, easy navigation and functionality reduce loading times, bounce rates and increase dwell time.
Quality: Content is the undisputed king of SEO . No tactic or “trick” will beat great quality.
Loading speed: Another key to positioning is loading speed. You need to make sure that images, videos and other elements do not slow down the site.
Keywords: Keywords are not out of fashion. However, they must be adapted to voice search, artificial intelligence systems and the geographic factor.