The editorial newsletter

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By Victor Lepoutre, Innovation Department Considering the newsletter as a media of tomorrow could, a few years ago, surprise some. New tools such as Substack, Ghost or Revue by Twitter have however given new life to this medium. Unlike Mailchimp or Sendinblue, designed primarily for marketing teams, these platforms are more intended for editors, journalists and other producers of editorial content. They allow the latter to benefit from a subscription monetization system,

The result of a more qualitative relationship with their belgium mobile database readers. a privileged link between the author and his readers In addition to complete editorial freedom, the newsletter has a first advantage in the eyes of editors. it allows them to speak directly to their readers without being subject to the law of algorithms put in place by social networks.



Indeed, in the era of infobesity and information surplus, readers are looking for selected and quality content. “ The newsletter allows you to communicate directly with readers who, by subscribing to it, are looking for a direct link with its author, their personality, their vision and their editorial style ,” recalls Marie Dollé, author of the newsletter In Bed With Tech , itself published on Substack. A special, more intimate connection, which promotes the opening rate of between 50% and 60% for editorial newsletters compared to 30% on average for a classic marketing newsletter .