Finding a segment of potential customers is the basis of a media plan. When planning, you need to focus on the buyer's portrait. The target audience for products of the same brand can be very different. The target audience portrait should include detailed characteristics of a "real" person:
age and gender, family status, income, possible benin telegram data profession, city of residence;
information about how a potential client spends time on the Internet, what resources they visit, what they read, buy, who they subscribe to;
individual characteristics depending on the product (e.g. presence of pets, bad habits, lifestyle, etc.);
customer "pains" and problems that can be solved with your product (service);
why the user should use your services and not your competitors.
Most often, a brand has several segments (and therefore portraits) of the target audience, and a separate advertising campaign (or ad group) is usually set up for each.
In your advertisements, be sure to indicate the features and benefits of your product (service) that reflect a direct benefit to your target audience and set you apart from your competitors.
Read also: Advertising campaign audit: what to look for
Defining advertising campaign goals
The goal of an advertising campaign can vary depending on the needs of the business - from increasing brand awareness, introducing a new product to obtaining conversions. The main thing is that it should be clear, achievable and with set deadlines.