Dominance of Google Ads: Google Ads holds a market share of

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Top statistics
Statistiken Einblick
Global PPC advertising spending: It is expected to reach $133.17 billion in 2021 and grow to $154.81 billion by 2023. (Source: Statista) PPC is expanding rapidly, a sign for companies to invest wisely and adjust advertising spend to match industry growth.
91,45% in 2021. (Source: Statista) Given this overwhelming market presence, Google Ads is practically the playing field on which your brand is expected to compete.
Klickraten: The average click-through rate for Google Search is 3.17%, while for Display Network ivory coast mobile database it is 0.35%. (Source: WordStream) These numbers underscore the importance of targeting and ad quality to Engagement sicherstellen mit potenziellen Kunden.
Dominance of mobile clicks: 651,000,000 of all Google ad clicks in 2020 were on mobile devices. (Source: Search Engine Land) Can you afford to ignore mobile users in your marketing strategy? Absolutely not. The future is mobile and it's here.
Sectors with the highest CPC: Legal, dating & personals, and consumer services have the highest CPCs. (Source: WordStream) Knowing industry benchmarks for CPC can help you budget and bidding strategies für maximale.